
Originally Posted: May 22nd, 2010
Supporting talent from the shores of the East Coast Beartrap PR offers small bands an outlet and resource for getting themselves heard. Through the use of their biting wit, impressive beards, and an ear for good music, the men behind this publicity operation have honed their DIY skills to deliver awesome bands to the public ear.
Doing double duty running Beartrap as well as the independent label Tiny Engines, the roster of bands these three handles is nothing short of impressive. The purveyors of such delights as the Everyone Everywhere Blog Tour that Reviewsic had the pleasure of taking part in last month, Chuck Daley, Will Miller, and the newly hired Jeff Meyers are three creatively minded members of the music community that are worth crossing paths with.
Being a bunch that so often touts the talents of others, we thought it was about time that we shed a little limelight on these music promotion masterminds. Chuck, Will, and Jeff were kind enough to tell us more about their plans for Beartrap/Tiny Engines, offer advice to upcoming bands, and share some of their favorite music with us in this intimate interview (or at least as intimate as an email can get.)
Reviewsic: What is your personal background in music?
Chuck: In my early days, I worked at my college radio station and for a short time published my own little zine titled “Against The Grain,” which was totally cut-and-paste / photocopied but still looked pretty sweet. I honestly had no intention of becoming a publicist or working in the music industry at all, but as fate would have it, I was presented with the opportunity to join Deep Elm Records in early 2000. Thinking that it would be a great adventure with a label I really dug and that it would allow me to put my skills / education to good use, I took the plunge and moved to Charlotte, NC with absolutely no clue as to how it would all turn out. For the duration of my 7.5 years there, it was mostly just the label owner and I – although Will worked with us for about two years (and LOVED it) – so I participated in almost all aspects of day to day operations. It was truly a great education on how a successful indie label works.
After Deep Elm, I started Beartrap PR in 2006, which has been one of the most challenging, rewarding experiences of my life. And about a year ago, Will, Jeff and I decided that we weren’t happy with simply being poor … we wanted to be in debt as well … so we created Tiny Engines.
Will: I worked at Deep Elm Records for close to two years where I met Chuck. I actually quit Deep Elm in early 2005 for various reasons and started a music blog called Sound As Language in late 2005. I finally gave in to Chuck’s advances and joined him at Beartrap in early 2007. And then we started Tiny Engines in 2008.
Jeff: I started putting on shows when I was in high school at local vfws in my area (Bucks County). It was mostly for my friends and sometimes for touring bands. I was just sort of getting a feel for it. I became more interested in expanding and so
I ended up putting together shows in Philadelphia at a few different venues towards the end of high school. When I started college at Temple University, I wanted to keep it going so I ended up creating my ownstudent organization that gave me flexibility to bring touring bands to a place called The Owl Cove. I did that till I graduated and then I started to tour the country with Jena Berlin. I booked all of our own tours and I did that for about 3-4 solid years and now I am laying low and booking tours for other bands through Beartrap.
Reviewsic: How did Beartrap come to be what it is today?
Will: I’m sure Chuck gives a better answer to this because I wasn’t there in the very beginning. Like I said I came on in early 2007. I like to think I’ve had a positive influence on Beartrap’s growth and I think we’ve been successful cause we only work with bands we love, treat them like family and at the end of the day, we like to think we do a really good job. Adding Jeff to come on as the Beartrap booking guy in late 2009 was another big step for us.
Chuck: Ha … and what is that? A charity PR firm for poor punk rock bands and labels? Assuming you’re insinuating that Beartrap is sorta successful and we have an awesome roster of bands and labels, that just came from me deciding that I would never work with anyone whose music I didn’t love or couldn’t stand behind 100 percent. Great music has always been the foundation of this company. That, and a DIY ethic supported by a strong community of like minded people.
At the beginning it was really tough. I had to struggle to find bands to work with, even though I had tons of experience at Deep Elm. Money was really tight and I wasn’t really sure what the hell I was doing. I still don’t know what the hell I’m doing, but I’ve stuck to my guns and somehow Will and I have created something moderately successful. With Jeff on board now, I think it’s even better. We’re very good at what we do and we work with some amazing people. Money is still tight, but we’re always busy with new projects and tours and our reputation is strong enough that our best advertising is word of mouth from clients on the roster.
Jeff: I just joined on officially as a booking agent for Beartrap PR last month. Its been in the works for a few months though. I threw out the idea to Chuck since I had a lot of experience doing it through Jena Berlin and I wanted to try to help others. I was really reluctant to become an “agent” for awhile because I know how ruthless some booking agents can be. I dealt with some in the past when I was booking shows and I just know in general that being a booking agent can sometimes have a stigma with being an asshole. I try my best to make sure the bands I work for are taken care of but have a certain kind of knowledge of the promoters and venues/houses I’m working with and just trusting people without giving them unreasonable demands.
Reviewsic: How did Tiny Engines come about?
Chuck: I don’t know, really. Honestly, I had no intention of ever having to do anything with a label ever again. I think that it was more Will’s dream and he would often hint at the idea. For me it only became a reality when we started talking to our good buddies in Look Mexico about releasing a 7″ for them. It got me really excited at doing the whole label song and dance again, and while I think that running Tiny Engines is can be a little more frustrating than doing Beartrap, I often find it more creatively stimulating. There’s a much bigger risk / reward in releasing records compared to simply working the publicity side … which I kind of dig.
Will: Well, Chuck says it was my idea so I guess I’ll take credit for it. It’s definitely true that I always wanted to start my own label. That’s one of the reasons I jumped at the chance to work at Deep Elm. I wanted to see how it all worked from the inside out. So, I guess I planted the seed after leaving Deep Elm and once I joined Beartrap it was probably just a matter of time before we would start a label. Chuck had discussions with Jeff and of course I knew of Jeff’s band Jena Berlin from way back when we got their record at the Deep Elm offices. So, it just materialized from there between the three of us. The initial idea was to just be a seven inch label but that lasted all of two releases. I think now, all three of us want to do as much as we can and give the label a good go.
Reviewsic: What guides/most drives you in your line of work? Essentially, what made you chose to work with music in this way?
Chuck: The obvious answer would be that I love music, and I love the close-knit, community feel of DIY punk rock. I’ve done plenty of tough jobs in my life, but this one definitely feels the most rewarding. One of the best surprises in choosing this line of work – at least for Beartrap – is creating my own business and being my own boss. Working from home is the bomb, and now that I have two boys under the age of two, it has allowed me so much freedom in terms of being a stay-at-home dad. Of course, now I have to work very late hours to ensure that Beartrap and Tiny Engines is still a viable company, but it’s totally worth it.
Will: I think for me, I’ve always had this need/want to try and find great new music. I’m always searching for it and it’s almost like an obsession. Sound As Language has been great because it has given me an outlet to write about all the stuff I find and love and to an extent that’s what I do with Beartrap as well – I’m just trying to get people to listen to records I’ve already fallen for. But, sometimes I have to stop and remind myself to pay attention to the music I already have, know and love before I go endlessly searching for the next thing to hear.
Jeff: I know how tough it can be to book a tour and I try to use my knowledge and experience to make the process a little bit easier. The idea is if I take the time to book a tour for a band, they will have more time to work their day jobs, promote their band, write songs etc. It can be very gratifiying to see a band grow and helping them achieve whatever goals they are striving for. Plus I am really happy to be working with bands affilitated with Beartrap PR since I really trust Chuck and Will’s decisions on who they work with and I like to be apart of it.
Reviewsic: What are the three bands/albums you’re listening to the most right now?
Chuck: Because we’re releasing LPs for both bands (and because I frigin’ love the songs), Everyone Everywhere’s debut full length and Castevet’s The Echo & The Light have been getting ridiculous spins from me over the past few months. There’s a ton of other Beartrap / Tiny Engines stuff that I’m listening to as well: Annabel, Junior Battles, Ludlow Lions, Lighten Up, Summer People, The Saddest Landscap and Grown Ups. If we’re talking about something other than what I’ve been working, I’ve been really diggin’ The Swirlies, Silkworm and Kudgel. Most of my personal music selections have been from the 90′s lately. Not sure why.
Will: I would say there are four bands that I have listened to the most in 2010 and of course they are all Beartrap-affiliated. First, Tiny Engines #3 of course, Everyone Everywhere’s Self-Titled debut LP, which I have listened to a ridiculous amount of times and I think people are really going to be floored by it. It’s the perfect spring/summer record. Then second would be It’s A King Thing’s Buffalo etc. album which fans of the first two Weezer records need to have. Also there’s a band from British Columbia, Canada called Animal Names. Sadly they have broken up but their new album “Let It Been” is amazing…for fans of indie/power pop type stuff. And fourth would be Museum Mouth from NC. They’ve got kind of a noisy, lo-fi indie punk feel to them.
Jeff: 1) Cassino- Kingprince, 2) Communipaw- Self-Titled, 3) Torche- Meanderthal
Reviewsic: Is there a certain genre of music you prefer working with or are looking to push?
Chuck: Not necessarily, but I do only want to push music from bands I love … and it just so happens that I’m more into punk / hardcore / emo than say, twee pop or black metal. Beside all that, most of the people in the media that I have strong ties with seem to lean more toward the punk side of things. Even though I really dig Bluegrass, I’m not sure that I would be the best person to work that type of music because it’s not the area in which I’m strongest.
Will: Well, I’m still a pop/punk kid at heart so it’s hard to believe I have not worked more records in that specific genre. Hell, I would definitely love to do more pop/punk but for whatever reason it just has not happened. On the other hand, I’m happy with the fact that I have been rather diverse in the albums I have chosen to work since I started at Beartrap two years
ago. From post rock to power pop to singer/songwriter to emo, it really is all about finding albums that I think deserve to be heard no matter the classification. And that feeds into the fact that I am never really looking for any specific genre when it comes to the bands I want to work with. I think when I came on at Beartrap I was hoping to (and maybe Chuck was hoping I would as well) expand the roster outside the realms of punk and hardcore. And while Chuck and I might not agree on every single band, I have been fortunate that he has given me the trust to work with the bands I want. All that being said if you are a rad pop/punk band who is looking for press work please get in touch!
Jeff: You would think we have a particular type of genre we want to release since Look Mexico, Tigers Jaw and Everyone Everywhere kind of fit together. The funny thing is the 3 of us listen to tons of different types of music. What we really care about is if we enjoy the songs and we think other people would to.
Reviewsic: What are the best and worst moments so far in your music career?
Chuck: Too many good ones to count and the bad ones aren’t even worth remembering. I’ve been pretty lucky in that respect.
Will: Honestly, I think the best moments are yet to come. I am really excited about the future of Beartrap and Tiny Engines. I think we have a lot left to do and a lot of great music to uncover and spread to willing ears. I would say my worst was while working at Deep Elm because that place made me fairly jaded in regards to labels in general. But, at the end of the day that was a great learning experience for me to have so I don’t look back and regret it one bit.
Jeff: My best moment for me was touring Europe (props to Antillectual). My worst moment was having a nervous breakdown in Alabama after I had to drive an Uhaul with all our equipment back to Philadelphia.
Reviewsic: Who are three of your favorite local bands?
Chuck:
1) Andy Fenstermaker, AKA Andy The Doorbum: so far, the only local artist I’ve ever worked with. Andy is a dirty punk rock yetti who works at the best venue in the world, The Milestone
2) Grids: Sweet, sludgy hardcore. Rob works at Lunchbox Records, the best indie record store in the world.
3) Calabi Yau : now defunct, but played weird / good noise / math rock. Now they’re all part of this collective of bands and artists who really seem to be active in the Charlotte scene, putting on shows and releasing records from locals.
Will: I’m going to give you four again and I’m doing SC bands in general:
1) Death Becomes Even The Maiden - This band has a very unique sound I think. It’s kind of grungy but also kind of slick post-punk type stuff.
2) The Dirty White - Noise rock…think the South’s version of McLusky.
3) Schematics - Buddies of mine who hardly ever play out. Not sure what the future holds for them but the songs they’ve recorded are a blueprint for the type of stuff I love. For fans of indie/emo/pop/punk.
4) Thank God - Members of Guyana Punchline and while the thrash remains, there is some melody hidden in the band’s brand of spazz rock.
Jeff:
1) Band Name
2) Algernon Cadwallader
3) Among Criminals
Reviewsic: If you were to choose three bands to share with someone who had zero musical knowledge, who would you introduce them to and why?
Chuck: Ugh … how the hell do I pick? Do I go easy on them and introduce them to bands that are a bit more digestible … or do I throw them in the deep end with something really crazy?
Let’s say Chavez, because I love to mention Chavez every possible chance I get … and they were totally awesome and didn’t get enough recognition back in the day. Next I would say Suger because Sugar was sweet (get it?) and could possibly lead to that person discovering Husker Du, which would be a nice bonus. And finally, Fugazi. Obviously a terrific, seminal band and one that continues to influence so many artists today. More importantly, I’ve never read an interview with Ian MacKaye where he didn’t sound like the wisest punk in the entire world. That should count for something.
Jeff: Bear vs. Shark- this band was on to something great and it sucks they ended too soon. Put out two amazing full lengths. Trial by Fire- wrote a damn near perfect punk rock record on Jade Tree and then disappeared. Sunny Day Real Estate- still my favorite band
Will: Now, that’s a tough question because my favorite bands probably aren’t the ones I would share with someone who had zero musical knowledge. I’m just going to say The Weakerthans though cause even if they had no musical knowledge they could appreciate the lyrical genius of John K. Samson who I may or may not have a man crush on.
Reviewsic: What advice would you give to bands looking to establish a business relationship that like ones you hold with musicians?
Chuck: I would tell them that they need to work with people who are passionate, that believe in the band and show a willingness to go that extra mile. Almost as importantly, you should work with people who are organized, efficient and run their businesses in a professional manner. Just because it’s punk rock doesn’t mean it has to be an unorganized clusterfuck.
Jeff: Trust your instincts and feel people out. Don’t be so quick to jump on board to something. Take your time and find people that really understand your intentions and have your best interest at heart. The music world can be a very cruel place and you just need to know what your band is capable of doing and have a good idea of how you want to make it work. Also I always tell bands to be up front and honest. Don’t be cowards.
Will: Write good songs, tour as much as possible, have respect for what you do and be kind to your fellow bands.
Reviewsic: What would you say your “guilty pleasure” band/musician is? (Not that we think you ought to be ashamed…)
Chuck: Justin Beiber’s “One Time.” How fucking awesome is that song? I also own Kelly Clarkson’s Breakaway and every time I hear that Taylor Swift song “You Belong With Me” I kind of smile on the inside. Taylor Swift has such a horrible voice, but she makes it work. Most pop music is crap, but every once in a while there’s a pop song that transcends all the crappyness and despite its origins, it just wins you over.
Will: Probably the one I get the most flak about is Tegan And Sara but I could listen to those gals any day of the week. But like I said earlier I’m a pop/punk kid and those Blink-182 albums are still sacred to me.
Jeff: I thought The Dangerous Summer’s new cd was pretty freaking catchy and good but I don’t listen to it regularly. I did for a few weeks. Would the Postal Service be considered a guilty pleasure?
Reviewsic: Who was playing the first concert you ever attended?
Chuck: I’m pretty sure that my first real concert was Lallapalooza 94. It was the one with Green Day, Beastie Boys and Smashing Pumpkins. I also saw Spin Doctors, Gin Blossoms and the Eagles reunion tour around that time as well. I listened to a lot of music (mostly my Dad’s classic rock albums) growing up, but I always lived in small towns, so there was never a “scene” or anything like that. My experiences with live music didn’t come until college. Late bloomer, I guess.
Jeff: I fell asleep at a Michael Jackson concert when I was 5 years old. I guess the first concert/show I went to on my own accord was Foo Fighters back in 1995? It was right when their first album just came out
Will: The only big mainstream concert I can remember going to was Metallica, Guns N’ Roses and Faith No More. The first punk show I remember going to was The Queers probably. Or maybe 7 Seconds. It was one of those two but I can’t remember which came first.
Reviewsic: If you were to book your “ultimate show” who would be playing and what where would it be held?
Chuck: It would probably be all my favorite emo bands from the 90s that I never got to see – Indian Summer, Current, Policy Of 3, Amber Inn, Moss Icon, Sleepytime Trio – playing at The Milestone in Charlotte. Oh, I would also like to see Hoover, Jawbox, Edaline, Tiny Hawks and Spy Versus Spy. And Chavez, of course.
Will: I use to have this fantasy about being able to start my own label and sign any five bands I wanted to so I guess this is somewhat similar. I’m assuming I can bring bands back together. Let’s see The Weakerthans (of course), The Dismemberment Plan (Travis Morrison = man crush #2), Samiam, Hot Water Music (Forever And Counting-era) and Jimmy Eat World (Static Prevails and/or Clarity era). And perhaps The Lawrence Arms could open. And the show would be in my back yard of course.
Jeff: Sunny Day Real Estate, Jawbox, Handsome, The Casket Lottery at The First Unitarian Church in Philadelphia, PA.